For K-pop fans especially boys, no introductions is needed. For those not into K-pop, avid readers of investing, Twice is probably
Their legions of die hard boy fans at events are definitely more vocal than our ardent PAP supporters and probably numbers greater than 70% of our voting population (Gee I wonder how I managed to be so sarcastic).
So let's break it down into a timeline:
i) Debut in 2015 and gain immense popularity near end 2016
ii) Released Twicetagram to much fanfare (Oct-Nov 2017)- Popularity gaining
iii) "Won many boy's heart" with "Heart-shaker" and "What is Love"(Jan 18 - Present)
Let's compare it to JYP's share price. If one notices the movement of JYP's entertainment share price follows the success of Twice in close resemblance (4,000 KRW in at start of 2016, 4,800 KRW in 2017, 15,000 KRW in 2018).
In fact, prior to that, JYP did not have any breakout artiste group in their stable. With all these hype, JYP's entertainment P/E is now at 44 P/E based on last trading price of 22,100 KRW. JYP's profits has grown 200% from FY16 and an amazing 500% from FY15.
Let's compare in a Price Earning chart:
Based on fundamentals, many of us would have said at start of 2016: Buying JYP would be crazy at a price of 4,500 KRW (P/E 44) and buying JYP at 10,000 KRW in Nov 2017 at P/E of 38 (based on EPS of 266.2) would be tremendously insane. But then investors would have reaped a 100% gain holding the stock for only 6 months and seen an earning results which has doubled. In fact, if you do a case study of another popular girl band (Girls' Generation and their listed agency, SM Entertainment), you will notice the share price of SM Entertainment follows the rise and fall of Girls' Generation.
Looking back, if we had bought JYP then at 44 P/E at 4,500 KRW, we will eb holding a stock yielding 9 times P/E based on our cost price. Currently, the share prices are again trading at close to 44 P/E (current share price is 22,000 KRW). I believe the market is pricing for JYP's profit to probably double into the future given Twice's popularity. Not an indication to buy/sell please*.
The lesson learnt is simple: very often share prices of companies are indicators of what lies ahead and is not based on past release financial data (aka trailing earnings). Hence, when we invest, solely relying on past financial results is not a good indicator/valuation.
To do well in the stock market, it seems our success is linked significantly to our ability to judge the future earnings of a company and reap benefits by investing early. A lot is based in investing on qualitative factors that may or may not happen (aka speculating). The past is only a image in the side mirror, we are more interested as car drivers to know where the road takes us to.